The Lucky Biz Podcast Episode 1 - Branding for Small Business
Get ready to have some branding fun with us, Naomi and Louise from Lucky Night Studio!
In our first ever episode of The Lucky Biz Podcast, we're dishing out our secrets on how to make your brand stand out in a crowded marketplace.
We'll be sharing some personal branding fails and how we rectified them, taking the p*** out of multi-million branding packages and sharing plenty of champagne and cackles on the way.
But don't be fooled - this video is also packed with valuable branding tips and tricks. We explain the importance of creating a consistent brand strategy that resonates with your target audience and keeps them coming back for more.
So, whether you're a branding newbie or a seasoned pro, this video is sure to entertain and educate. Get ready to learn, laugh, and level up your branding game with Naomi & Louise of Lucky Night Studio!
Watch ‘Branding for Small Business’ on Youtube
Listen to ‘Branding for Small Business’ on Spotify
In the first ever episode of The Lucky Biz Podcast, your hosts Naomi and Louise from Lucky Night Studio (that’s us!) discuss the topic of branding, particularly for small businesses. We kick off by acknowledging that branding is often seen as a buzzword and can sometimes be associated with exclusivity or high costs. We’ll also be chatting about extravagant rebranding efforts by large corporations like Coke and Pepsi, contrasting them with the importance of branding for small businesses. Plus, much more!
Here’s what we’ll be covering in this episode:
Misconceptions and Assumptions Around Branding
We’ll explore common misconceptions about branding, acknowledging its reputation as a buzzword and addressing the perception that it's often associated with high costs and exclusivity rather than being seen as a crucial marketing tool for small businesses.
Thinking of Branding as Personality and Reputation
We explain in detail how branding is a means to convey a brand's personality and reputation quickly to its audience. We chat about the significance of aligning branding choices with customer expectations rather than just what you like visually.
Visual Branding vs. Overall Branding - What’s the Difference?
The distinction between visual branding (colors, fonts, design) and overall branding (reputation, customer feelings) is a hot topic of conversation in this episode. We delve into how visual branding choices should be rooted in the brand's values and feelings it wants to evoke.
How Effective Branding Can Help you Face the Challenges of Freelancing and Boundary Setting
We share some of our personal experiences in freelancing and navigating challenging situations with clients. We talk the importance of setting clear boundaries and understanding the value of their work, especially for small businesses and how effective branding can help you do this.
Effective Branding for Small Businesses
We also clearly highlight the significance of effective branding for small businesses, focusing on aspects like brand recognisability, trustworthiness, and the role branding plays in attracting the right clients. We bang on about the need to define values to avoid getting into difficult client relationships.
