The Lucky Biz Podcast Episode 3 - Specialism vs Generalism: Which is Better When Running a Small Business?
Welcome to the latest episode of The Lucky Biz Podcast!
Pour yourself a tipple and join Naomi & Louise in uncovering the secrets to building a thriving small business. Join us as we explore the exciting world of entrepreneurship, luck, and strategic decision-making.
In this episode, we're tackling a topic that's been debated by business owners around the globe: Specialising vs. Generalising. We'll be discussing if it's better to focus your energy on becoming an expert in one area, or whether you should spread your wings and dabble in various fields.
Hosted by besties and agency owners Naomi & Louise, The Lucky Biz Podcast is all about celebrating female small business owners and helping you unlock your business potential.
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In this episode of The Lucky Biz Podcast, Louise & Naomi dive into a range of design, web design, and small business topics. In this episode, we explore the debate between specialisation and generalisation. We discuss the advantages and drawbacks of each approach and share our personal perspectives.
Some key messages from this episode of the podcast:
Specialisation vs. Generalisation As a Small Business Owner
The central theme revolves around the debate between becoming a specialist or a generalist in the design and web design industry. The hosts explore the pros and cons of each approach.
Our Personal Approach - Do We Prefer to Specialise or Generalise?
One host shares their tendency to alternate between specialization and generalization based on their current interests. They discuss how they can become deeply absorbed in a particular topic before shifting to something entirely different.
The Benefits of Having Diverse Skillsets as Web Designers & Developers
The other host identifies as a generalist who enjoys exploring a wide range of design and web-related topics. They find specialization challenging and express their preference for not being restricted to a single niche.
Effective Marketing and Assumptions About Audiences
The hosts discuss how being a specialist can make branding and marketing easier, but it might lead to assumptions about others' knowledge. They highlight the challenge of communicating their work effectively to a broader audience.
Adaptability to Constant Industry Changes - Particularly in Tech
Both hosts agree that being a generalist aligns better with the fast-paced and constantly evolving nature of the industry. They reflect on how trends can be fleeting and the importance of focusing on fundamentals rather than chasing fads.