As a small business owner, we know you’re out there trying to do it all! Often this means wearing many hats and taking on multiple tasks that are waaayyyyy out of your comfort zone. You know your business needs a website, but you know nothing about web design! There are so many different platforms to choose from and it’s so difficult to know which one would be the best choice for you business. For us, Squarespace stands out as the best website builder for small businesses. Read along for why.

Easy Drag & Drop Interface

Squarespace has an intuitive drag-and-drop interface that allows users to easily create and customise their website without any coding knowledge. This makes it super simple for small business owners to create a website that reflects their brand and attracts dream customers.

Plenty of Design options

Squarespace offers free templates that are customisable and can be updated to fit your business brand and identity. There is also the option of purchasing a premium template for a more complex, bespoke-looking design and extra guidance on content and structure. Squarespace sites use template sections (pre-designed blocks for contact forms, product listings and FAQ’s etc.) so if you don’t have a lot of design experience, you can easily use something already built for you. However, the clever drag and drop system means you can style your website and each element within it exactly how you want it.

E-Commerce Capabilities

If you have products or services which you want to offer online, Squarespace makes it incredibly easy to get selling in just a couple of clicks. You can sell digital products to download, physical items to ship to your customers or even a membership or subscription service right from your website. All of this can be easily setup with Squarespace and you can be sure that your customers details are secure with payments handling by Stripe.

Search Engine Optimisation (SEO)

Squarespace comes with some great default SEO options right out of the box. Page titles, descriptions, and tags for products are all taken care of with Squarespace’s own SEO features. However, if you wanted to take your SEO further (and you should), Squarespace allows you full control and guidance when it comes to tracking your performance and search ranking. With Google Analytics accepted on your Squarespace website in just one click, reaching the perfect customers for you couldn’t be simpler!

Fantastic Customer Support

Squarespace offers excellent customer support to its users. The platform has a comprehensive knowledge base, a community forum, and 24/7 email support. This means that if small business owners encounter any issues while building or managing their website, they can easily get help from Squarespace's support team. If you choose to purchase a premium theme, ensure that it comes with tutorials and support included in case you do get stuck. Like ours do!

Cost-Effective Pricing

Squarespace offer a range of subscription plans that are incredibly cost-effective for small businesses. The plans start at just £12 per month and include a free domain name, SSL security, and unlimited bandwidth. This allows small business owners to create a professional website without breaking the bank. You can choose to pay yearly and make a saving on your plan, or spread the cost over the course of the year (great for businesses just starting out!) With Lucky Night templates you receive a whopping 20% off your first year with Squarespace when paying annually. Plus you’ll receive an extended 6-month free trial (much better than the standard 14 days!) so you won’t have to pay a penny until you launch!

Helpful Third-Party Tools

Squarespace uses their own range of incredibly useful tools to manage online bookings, newsletter sign ups, reservations and image galleries etc. If their in-built tools aren’t enough for you, or you don’t fancy the hassle of migrating data into Squarespace, there are heaps of third party tool integrations you can use. These include data tracking with Google Analytics, email management using Mailchimp and live social media feeds.

Flexible Website Plans

Not quite sure that you need all the bells and whistles just yet? Thankfully, Squarespace allow you to upgrade your website plan any time. Your website can easily scale and make use of additional features as your business grows.

Mobile Optimisation

Squarespace makes sure that all their websites are 100% mobile friendly. This is crucial for the success of your site as over 60% of web traffic now comes from phones. Not only does Squarespace provide mobile layouts, it also allows you to customise the layout of your website in mobile view. So if you have a keen eye for detail, and want to make sure your website is perfect on mobile screens, this feature gives you full control!

Enhanced Security as Standard

Squarespace provides SSL security for all websites built on its platform. This ensures that all data transmitted between the website and its users is encrypted and secure. This is important for small businesses that handle sensitive information such as customer information collected through contact forms, payment information from online purchases, and login credentials.

It’s fair to say we think Squarespace is a pretty bloody cool platform!

Wanna give it a try? We have premium Squarespace themes available to buy from our online store or you can use our referral link for an extended free trial.